Graphic design
Graphic design
Print marketing tools represent the traditional way of offline advertising. For most businesses, after all, they are very often used to make the first contact with your future customers. Notice this... as soon as you exchange cards with a prospect, he/she will be looking at it - judging it - and since most of us will judge things by what we see (consciously or unconsciously), it is imperative that your primary marketing tools portray professionalism and high quality. Moreover, efforts put towards your business card design, will give your customers a sense of how much attention is brought to your products and services, AND how serious you are about what you do.
Your doctor, your lawyer, your banker, like clean looking business cards with very simple layouts. They like business card designs that are printed in two colors on expensive white, textured cards, with a few expensive embellishments, such as embossing or gold foiling. Their cards usually stand out because they are expensively produced, yet they don't have to compete for attention (how many doctors' or lawyers' business cards do you have in your card holder?). These cards are passive, you look for them because YOU want to specifically contact that person.
A 'regular' business, on the other hand, is competing to get customers to contact them, these are customers who regularly receive cards and who are continuously contacted by competing similar businesses. A card that just sits there, quietly waiting to be found or thrown away, is going to lose you money. You need a salesman in every card holder that shouts "HEY YOU, HERE I AM, PICK ME UP AND CONTACT MY BOSS." Like in any competitive market, the first goal of your most important marketing tool is not information, the first goal is to grab attention, and then provide information... and I'm not talking about those silly tricks to grab attention, I'm talking about memorable, striking graphics.
A great looking card, flyer or brochure is always picked up, remembered and will stand out from the rest.
Logo Designs
Need a logo designed with a professional edge? Look no further than I-net logos.
We understand how critical your Corporate logo or Company logo is to the success of your business. We'll produce a professional and customised solution, while always keeping in mind your requirements.
Company logo creation is one of the most important stages in building brand awareness for your customer. Our goal is to provide you with specialized professional custom Corporate logo and Company logo design services at a price that will fit your budget. Every customer is unique, and every client's business needs are unique. Our logo design team ensures that every customer has a 100% unique, eye-catching professional image crafted according to their clients' wishes.
We'll provide 3 main logos, based on a initial consultation, we then work on one logo until you are completely satisfied! With your ideas in mind, our skilled and professional designers we will create an eye-catching logo design that will place your business at the forefront.
Brochure designs
Brochure Designs
The purpose of your brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling an idea. No matter what the focus of the brochure is, it needs to be readable, intriguing, and functional. The brochure must grab a viewer’s attention and hold it long enough to deliver the pertinent information.
Speak to Raz directly on 02 9632 4448
How do you grab your customers’ attention with just a piece of paper?
You could try by giving the viewer a paper cut, but that’s not the kind of attention you want, is it? Seriously though, with so many brochures out there, how do you stand out? The answer is quite simple.
Make sure your brochure is professionally designed, written, and printed.
Here are some tips to keep in mind when you hire a freelancer or agency to design your brochure:
Copy or Text is the key.
Anyone can write copy, but only a skilled copywriter can write easy-to-read, strong sentence structures that articulate your company’s message. Think of hiring a copywriter like trusting your lungs with a family doctor, wouldn’t you rather go to a specialist?
Question Everything.
No matter who is writing your copy, make sure the headline on the front of the brochure is in the form of a question. This question should make the viewer want to open the brochure to learn more. Try to focus on a problem that is most common in your target industry then tie it directly to a solution you provide your clients.
Color Matters.
Stay in tune with your corporate colors. This will help keep an overall brand image in tact as well as strengthen the brand.
Type Issues.
Typography should be relevant and thought out. Type is so strong that it can make or break a brochure. Stay away from typical fonts and try to stand out from other brochures in your field.
Picture This.
If you do not need pictures to articulate a message, then do not use them. Most of the time people are prone to use so many pictures in a brochure, they don’t realize they are clouding their message and making their brochure ineffective. Pictures are great, especially when relevant, but they draw reader’s eyes away from the copy which you have spent so much time perfecting. So, use pictures with taste and if at all possible, don’t use them at all.
Brochures, just like all of your marketing efforts, are very important and should not be taken lightly. 90% of the time you get what you pay for when it comes to design and printing. If you try to cut corners on your brochure you will end up spending more money down the road when you have to get it redesigned. Make sure you do it right the first time, and you will have a brochure that helps you make the biggest return on the investment.
