These tips are based on a test which included the top 10,000 highly ranked websites in various industries.

It's no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.

Website Title - Keywords in the title tag seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the body tag, although the title tag seems to be more important. Many search engines weight the data in your title more heavily than other data in your page. Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s). This is an important factor for search engine optimization.

Content - Write great content using your most important keywords prominently throughout your website. Visitors who read the great content will link to your website and recommend it to others. Content is the most significant factor in search engine optimization.

Domain name - Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.
Keywords in the file path don't seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few parameters in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.
The file size doesn't seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.

Header tags - Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don't seem to have an effect.
Using keywords in bold or strong tags seems to have a slight effect on the top rankings. Web pages that used the keywords in image file names often had higher rankings. The same seems to be true for keywords in image alt attributes.

Meta tags - Another important factor in search engine optimization is to use the meta-tag description and meta-tag keywords on every page of your site that you want the search engines to index. If you don't want a page indexed, then try the robots exclusion tag. The robots.txt exclusion protocol has more support with spiders.

Keyword planning - If your keywords are not suitable to your website there will be no search engine optimization. Always go for those keywords which are relevant to your website other cause you will get irrelevant traffic. Always do keyword planning on both the search engines and directories to determine the best set of keywords and keyword phrases your target audience uses.

Alternative text - This also a key factor in search engine optimization. Always put alternative text in your graphic images that clearly describes the graphic image and use your keywords whenever possible. Do not put text in a graphic image that has nothing to do with your web page.

Frame Pages - Frame pages always create problems in the search engine optimization process. Most search engines simply cannot index a frame page. Consider frames as a big 'GO AWAY' sign. If your site does use frames, doorway pages are ideal for better rankings.

Don't try to fool the search engines. This can be your biggest mistake, people come up with ways to 'fool' search engines, and they can work for a little while...sometimes. But the search engines catch on and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area etc.

Keep the important content near the top of your pages. The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better. But having keywords throughout your page develops a "theme" and that too is important.

Don't stuff the top of your pages with data the engines can't read. As with the last example, something higher up in your page can be more important that something further down. Therefore, HTML formatting, images, scripts, etc. toward the top of your page can result in lower ratings.

Website Content should be your #1 priority. The most significant key area in the complete process of search engine optimization is relevant text. Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don't repeat them over and over again. Many search engines rate sites based on 'keyword density'. This is usually a formula that looks at META Keywords, words in your TITLE, words in a paragraph's text, words in links to other pages, and even words in the 'ALT' text on your images. They will even look at different forms of your keywords. For example, if an important keyword for you is 'FISH', the word 'FISHING' in the body of your document will raise the confidence in the word 'FISH' on some engines

Keep your site updated. Make sure that your site is up to date. No one likes to go to a page that never changes or that is very out of date. Make sure that the data in your page portrays the message that you want to send. Check the links on your site every now and again. Make sure the links are still active. Dead links are not only an inconvenience for the visitor, but can also negatively influence your search engine optimization process and rankings.

Don't go image crazy. We have all seen pages that are almost all images. Usually they are the most beautiful sites. After all, your artist can make beautiful screens that display your content in the most eye-pleasing way. However, the search engines don't have eyes. They don't see the beautifully formatted text in your image. All they see is 'yourimage.jpg', and 'yourimage.jpg' doesn't go far in terms of content and relevancy.  

Links to Other Pages. We can't emphasize enough the importance of links in the search engine optimization process; both from your page to other pages, and from other pages to yours.

First consider links on your pages. When many search engines see links, they consider your site more 'real'. It also gives the search engine spiders a place to go. Make your links meaningful. Make sure they relate to what you do (and keywords that are important to you). You can't have too many links on your pages.

Links from others websites. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website. Think of it for a second. If you knew that a company was only linked by one website, versus a company that was linked by a thousand websites, which one would you consider more important? If you were a search engine, you would surely try to link the more important ones first. You should also consider this method as a key for the search engine ranking process.

This is where patience comes in again.   It can take some time to get a ton of links to your website. We help quite a bit here; the fact that we submit to so many sites will help you get a great head start in this area! This will also result in a "good" search engine optimization process.

Consider Banner Ads. These are a very popular method of promoting your website. They are the little rectangular graphics that you see near the top or bottom of some popular web pages. If you click on them, they transport you to another website. You can make your own banners using one of the many "banner creating" websites. Most offer free banner making. You can make a page on your website saying reciprocal links, where you can exchange the banners with others sites which will result in excellent results in the search engine optimization process.

SEO Guide

Heres a test of 10,000 websites and its results.

Keyword use:

For maximum results, you should include your keyphrases at least 4 times each on your home page - and more if you can do it.  Do place your main key phrases at the top of your page (including them in your headline and your first paragraph is always a great idea). However, don't miss the opportunity of including your keyphrases throughout the entire page, as well. Absolutely one targeted keyword or keyphrase per page, unless the second is very close to the first, even then its better to create a second page for that keyword.