1. Do register a .com.au or net.au domain name, if you want to trade mainly in Australia. Your visitors will know right away that you are an Australian business/company and so will Google, so you will have automatically increased your trust ranking with the visitors and Google ranking for any australian searches.

2. Use keywords in your domain name. Say your domian was www.MrPlumber.com.au....You will get better ranking in Google, for search queries which have the term plumber.

3. Keep it short. What's easier to type into your browser and remember; Mrplumber.com.au or Jefferysplumbingservices.com.au.

4. Make sure that you register a domain name in good faith, and think about the possibilities and connections that might exist between you and another business. Avoid trademarks etc from other companies, you don't want to get sued.

5. Consider buying similar domain names and different extensions so no one else can infringe on your success by registering a similar name. For example, if you register mrplumber.com.au, you might also register mrplumber.com and mrplumber.net etc.

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